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The Impact Design Philosophy of Tata Motors

The Impact Design Philosophy of Tata Motors

Recently Tata Motors announced, Tata H5X concept will be commercially known as Tata Harrier. This highly anticipated SUV is based on Impact Design 2.0 philosophy. Prior to this there were other passenger cars launched by Tata Motors which were really the head turners. Tigor, Tiago, Hexa and Nexon are all based on Impact Design philosophy. These cars looked good and performed well to the expectation of the enthusiasts. Dynamic appearance is further complemented by new technology under the hood, the plush interior, cutting edge infotainment system and of course, the practicality of the vehicle. The company has started competing with global brands. People started loving these new contemporary designs, pushing the sales curve up. Taking Impact Design Philosophy to the next level, Tata Harrier is the first SUV based on Impact Design 2.0 philosophy. Version 2 of the design philosophy is mix of new and improved concepts. We will know more only after we get our hands on that beast – Tata Harrier.

Tata Nexon based on Impact Design Philosophy

Mr. Pratap Bose (Head of Designs, Tata Motors) enlightens – It all started with Tata Tiago. The company desired to expand its existing market share in passenger cars. Competition is fierce due to the presence of global automobile manufacturers. Those companies have an advantage of their experience and advanced design facilities. Tata Motors wanted to target the younger tech savvy generation, especially young women. Keeping the target group in mind Tata Motor came up on a new design philosophy – IMPACT. The physical appearance of the vehicle should be impressive at the first glance and must have lasting impact in the minds of target group.  

Tata Tiago AMT based on Impact Design Philosophy

Integrating inputs from the Tata’s design team in UK, Italy and India the design language is defined for the Impact Design philosophy. Involvement of design teams from abroad helps introduce competitive features in Indian market. Impact Design philosophy is further reinforced by newly developed engines – the 1.2 litre petrol engine REVOTRON and 1.05 litre diesel engine REVOTORQ. These engines are optimised for power and fuel economy. Both the engines are tested rigorously before putting under the hood. Even the interiors are improved competitively. Excellent upholstery, contemporary infotainment system and other comforts combines to bring delight to the passengers. Tata Motors also emphasised on after-sales services and supports.

Impact Design philosophy has succeeded turning the table in favour of Tata Motors. We are anticipating more such wonderful craftmanship in future.

What is you take here? Please enlighten us with your thoughts in the comment box below.

Author

Dibyendu Joardar
A professional with an experience of more than 17 years in the field of advertising. Started his career in ad agency in Chennai as a visualizer. Worked his way up and joined reputed garment brand in Mumbai as Publicity Manager. A photographer, cinematographer and graphic designer has a good technical knowledge. Technical videos are his forte. He is always hungry for applied knowledge and keeps learning from the technical team.