Volkswagen Join Hands With Mumbai Traffic Police For A Safer Mumbai


Volkswagen, Europe’s leading carmaker, and an advocate for automotive and road safety has announced an association with Mumbai Traffic Police Department, to strengthen the state of road safety in the city. The alliance will kick start through a social awareness programme dedicated towards educating and sensitizing daily commuters on the issue of road safety, through hoardings installed across Mumbai.


On this occasion, Mr. Michael Mayer, Director, Volkswagen Passengers Cars said, “Safety as a concept is integral to our DNA at Volkswagen Passenger Cars. As advocates towards Road safety in the city, this partnership with the Mumbai Traffic Police is indeed a momentous occasion for us.  This association underlines our commitment towards creating a safer ecosystem for commuters in the city of Mumbai, and the social awareness programme is our first step in this direction.”

As part of this initiative, Volkswagen and Mumbai Traffic Police Department would install 1500 hoardings, managed by Municipal Corporation of Greater Mumbai. Strategically located at busy areas with high commuter footfalls, the hoardings will be designed by renowned creative agency, FCB ULKA.


Mr. Milind Bharambe, Joint Commissioner of Police (IPS) said, “It gives us immense pleasure to announce our association with Volkswagen, a company that shares our vision for Road safety. We look forward to working with them towards fulfilling our mission to develop Mumbai as a model city with regards to road safety, regulation and social awareness. Through this partnership, we seek to channel our communication in an innovative and effective manner to drive the critical safety related messages among commuters. We further seek to increase public understanding of risk factors and road law and promote changed behaviours, in collaboration with automobile expertise available with Volkswagen, and hence inculcate a culture of road safety.”

As industry pioneers in the automotive safety space, Volkswagen Passenger Cars introduced dual front airbags as a standard for all our carlines, and the Polo continues to be the only hatchback in its segment that comes with a 4-star NCAP safety rating for adult occupants.