Tata Motors Signs-Up Lionel Messi As Its Global Brand Ambassador For Its Passenger Vehicles


Tata Motors has been a great seller for this recent year and after having such an exciting year of many marketing campaigns for its new generation vehicles like Zest, Bolt and GenX Nano, Tata Motors is now all ready to set huge strides in marketing its new product line-up, inspired by its Horizonext strategy. The company has signed-up Lionel Messi, the  4 consecutive times Best Football Player of the World.

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Lionel Messi will be in a long-term association with the company as its global brand ambassador and will promote and endorse Tata’s passenger vehicles all over the world.

To begin with this partnership, Tata Motors will first roll-out the association campaign, #madeofgreat, starring Lionel Messi.

Tata Motors, for the first time has partnered with a brand ambassador for its Passenger Vehicle Business. Tata Motors is therefore, the first Indian brand to be endorsed by the international sports icon, Lionel Messi.

Speaking at the occasion, Lionel Messi said “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I hope together we are able to inspire many more.”

2015 Tata Bolt - Revotron and Quadrajet - Test Drive Review - Automobilians (19)

This #madeofgreat campaign has been conceptualized by Tata Motors and Soho Square Advertising & Marketing. It has been directed by Daniel Ben Mayor and  ilmed by a team of international experts in Barcelona.

By signing-up with Lionel Messi, Tata Motors has taken it’s marketing strategy to the next level and will continue to create compelling communication campaigns for the business and its brands to connect with its customers innovatively.