Mercedes-Benz drives into Delhi NCR with a new state-of-art dealership in Ghaziabad; continues its strategic network expansion in key markets

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Eberhard Kern, Managing Director and CEO, MercedesBenz India

• World class dealership built on a sprawling area of 30,000 sq. ft. with an investment of INR 90 million
• The total staff at Silver Arrows is 65 | 10 cars display including Mercedes-Benz Certified
• Dedicated floor for the pre-owned cars brand, Mercedes-Benz Certified
• Strategically located with close vicinity of High Net worth residential area, premium shopping malls and close to important industrial areas
• Silver Arrows second outlet in Delhi NCR market within two years of market debut
• Widest and most extensive reach for any luxury car maker in India with 72 outlets across 39 cities

Ghaziabad – Pursuing the strategic ’15 in 15’ approach for network expansion, Mercedes-Benz India today inaugurated the world class dealership of “Silver Arrows” in the burgeoning city of Ghaziabad, in Delhi NCR. The new dealership which is spread over 30,000 sq. ft. is located in the most premium retail arena of Ghaziabad. This new dealership was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Tushar Kumar, Member of the Board of Management, Silver Arrow Automobiles Pvt. Ltd.

Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India stated “Ghaziabad is an emerging luxury car market and we have witnessed an increased demand for Mercedes-Benz cars here. It was important for Mercedes-Benz to be strongly present in this market and provide the fascination of the Three Pointed Star to our potential customers and enthusiasts. The customer centric approach is vital to Mercedes-Benz’s growth strategy and this state-of-art dealership in Ghaziabad underlines this perfectly. Silver Arrows Ghaziabad will further bolster Mercedes-Benz’s strong market presence in the important Delhi NCR region. With a top-class infrastructure in place, we are sure that the new dealership will tap the potential of this emerging market and establish itself as the ultimate luxury car destination in the entire region.”

Created in a span of twelve months, the state-of-art 30,000 sq. ft. Silver Arrows dealership promises to be Ghaziabad’s ultimate luxury car destination. The dealership has a team of 65 handpicked, dedicated and highly trained personnel to ensure on-time and efficient sales and after-sales service for the discerning customers, leading to a delightful ownership experience. The dealership located on Plot No. 64, Site IV, UPSIDC Industrial Area, Sahibabad, Ghaziabad is on the main Ghaziabad highway with a close vicinity to the luxury hotels and high net worth residential areas. The strategic location of Silver Arrows Ghaziabad will help in targeting the potential customer base which is increasing steadily in the area. The strategic significance of the dealership is further enhanced with other upcoming premium localities of Ghaziabad like Raj Nagar and Raj Nagar Extension, which are in close vicinity of the new dealership. The location is also in the hub of the industrial area in Ghaziabad.

The discerning customers can experience the entire range of fascinating Mercedes-Benz models at Silver Arrows Ghaziabad. The facility also boasts of a roof top garden along with an exclusive Mercedes Café which adds to the luxury experience for customers.

The dealership also has a completely new and innovative display for a host of genuine Mercedes-Benz accessories and merchandise. In addition, the dealership also boasts of a dedicated showroom floor for Mercedes-Benz Certified, the pre-owned car division of Mercedes-Benz India. The customers can experience the different Mercedes-Benz pre-owned cars in this dealership. This floor has the capacity to display 5 Mercedes-Benz Certified cars.

Tushar Kumar, Member of the Board of Management, Silver Arrows Automobiles Pvt. Ltd. commented: “It is a moment of immense pride for us to set up our second Mercedes-Benz outlet within two years in the Delhi NCR region. With the inauguration of this dealership we will continue our efforts to better our achievements and reaching out to newer customer base. Our association with Mercedes-Benz has been very fruitful and has seen a lot of success. The launch of this dealership is not only a commitment to our valued customers in the region, but also an affirmation of our strong partnership with the iconic brand. Silver Arrows Ghaziabad will display the complete range of fascinating Mercedes-Benz cars, while our after-sales service will be the best in the industry. We will ensure that our valued customers feel the highest possible satisfaction and delight at Silver Arrows Ghaziabad.”

Service Centre:

With 14 productive bays that can service up to 3400 cars per year, the 15,000 sq. ft. spread state-of-art service centre of Silver Arrows would provide round the clock support for the customers. The workshop has been built at par with the brand’s stringent global benchmark and is equipped to undertake general repairs, accident jobs, body paint, spares and maintenance work. The service center of Silver Arrows Ghaziabad boasts of an interactive bay which comprises sophisticated equipment which enables the best possible inspection and service of the Mercedes-Benz cars. There also is a dedicated lounge for drivers. There is also a dedicated training room facility complete with audio / visual facilities.

With the establishment of the new dealership at Ghaziabad, Mercedes-Benz India continues to have the densest network by any luxury car manufacturer in India, spread across 39 cities and 72 outlets. The company is pursuing a carefully curated network expansion strategy with the objective of moving close to the customers. Mercedes-Benz also inaugurated brand new AMG Performance Centre in Hyderabad and Pune to make the AMG performance brand, more accessible to the customers.