Luxury drives into Mumbai with ‘LuxeDrive’: Mercedes-Benz redefines customer engagement with its latest initiative


Vikas Khanna and Boris Fitz, VP Sales and Network Development Mercedes-Benz India at Luxdedrive Mumbai_2

– One of its kind drive event with an impeccable blend of adrenaline, gourmet and haute couture

– LuxeDrive features Michelin Star Chef Vikas Khanna preparing sumptuous meals for the participants; while The Collective exclusively offers some of the world’s best fashion brands

– LuxeDrive will travel across the nation to provide the quintessential luxury experience synonymous with Mercedes-Benz

– After Chandigarh, Gurgaon, Jaipur and Surat, LuxeDrive now comes to Mumbai

Mumbai: Pursuing its ‘Live the Best’ philosophy, Mercedes-Benz introduced a new customer engagement platform, the ‘LuxeDrive’, with an aim to provide the best and most comprehensive luxury experience to customers across markets. This one-of-its kind event engages customers through a combination of adrenalin, gourmet and haute couture. This unmatched luxury experience will be held in Mumbai on 11th and 12th April at the Raymonds factory premises, Pokhran Road No.1, JK Gram Thane-West, Opposite Cadbury Company, Thane, Mumbai.

At LuxeDrive, in addition to the adrenaline provided by the class leading Mercedes-Benz cars, the seamlessly created experience will also pamper potential customers with culinary delights whipped up by Michelin Star chef Vikas Khanna. Participants will also have the opportunity to interact with him and be a part of this master-class. The excitement will be topped-off with a dose of high street fashion through top international brands from The Collective. There will also be a styling consultant to enhance the customers’ style quotient.

Speaking about the event, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented, “Best Customer experience is a key pillar of Mercedes-Benz’s ‘Live the Best’ philosophy and through innovative customer engagement such as LuxeDrive, we have been successful in providing an experience of modern luxury to our prospects who aspires for a Mercedes-Benz. LuxeDrive which is a fun filled experience, impeccably blends adrenaline with gourmet and haute couture, and has received overwhelming response from participants across markets where it was held. We are excited with this response and firmly believe that our customer focus approach has created an unparalleled fascination and delight, which has been pivotal in making us a clear market leader in the luxury car segment in India, today. The robust 40% sales growth along with other sales records achieved in the first quarter of 2015, underlines an astounding customer preference enjoyed by Mercedes-Benz. We are committed to our objective of keeping our customers delighted and provide them with a comprehensive luxury experience synonymous with the brand. LuxeDrive we believe, is a right move in that direction.”

This unique and fun-filled Mercedes-Benz LuxeDrive will showcase the expertise and superior performance of Mercedes-Benz cars and SUVs, through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features will be experienced by participants in both off-road and on-road conditions. There will also be a nine car display for customers to experience the latest products from Mercedes-Benz portfolio, including Dream Cars and New Generation cars. The visitors will also experience the ‘Ah My God!’ feeling with the range of AMG models. Range of vehicles will also be available for the guests to choose from for a thrilling test drive.

There is a special zone for exclusive Mercedes-Benz merchandise where guests can choose and take home their favorite merchandise. A special kids zone with games for engaging the kids and MercedesTrophy zone with exclusive MercedesTrophy goodies on display will keep the participants and families engaged throughout. Guests will also have the unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers.

India’s finest celebrity chef Vikas Khanna will whip up some luxuriously exotic fare during the events and will be present on-ground to interact with the guests. A lucky winner will also get to interact in an exclusive one-to-one interaction with him. Vikas Khanna is a versatile and dynamic personality and an award winning Michelin Starred Indian chef, cookbook writer, restaurateur, humanitarian and filmmaker. He has shot to International fame and has been acclaimed as The Hottest Chef in America.

The Collective is a one of its kind, super-premium retail concept, known for its breadth of exclusive fashion. With over 100 of the world’s best fashion brands under one roof, this unique lifestyle store offers all connoisseurs a unique point of view on each individual’s own personal style. The participants can check out some of the clothes and accessories on display at the Luxe Drive website and in case they like something, they could even pre-order them and it will be delivered to them at the venue.

Daniel Tan, CEO – ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, commented, “Through the Mercedes-Benz LuxeDrive Experience, Mercedes-Benz aims to provide a unique driving experience to the participants – through treacherous simulations showcasing the power, agility, unparalleled safety features and engineering capabilities of these vehicles. Given our long history and strong association with Mercedes-Benz and motorsports, we are delighted to support this initiative.”

All the Mercedes-Benz cars driven at Mercedes-Benz LuxeDrive are lubricated by Mobil 1 engine oil. ExxonMobil provides Mercedes-Benz with Mobil 1 lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes.