Volvo Trucks, a separate entity to the Volvo car brand, is renowned for its out of the ordinary ad campaigns, like the 2012 campaign where a woman walked a tightrope between two moving trucks, or the more recent one where Jean-Claude Van Damme did the splits standing on the side mirrors of two trucks rolling in reverse.
Now Volvo Trucks is taking on an almost impossible challenge, racing the world’s most powerful car, the 1,341-horsepower (1,360 hp in metric figures) One:1 supercar from fellow Swedish brand Koenigsegg. With only 540 hp, the Volvo FH truck in this latest video is clearly outmatched by the One:1, however, sitting behind the wheel is none other than British racer and television personality Tiff Needell.
Furthermore, in this challenge the One:1 will have to complete two laps of Sweden’s Knutstorp race track while the FH, the world’s first heavy-duty truck to be equipped with a dual-clutch transmission, only needs to complete a single lap. Volvo Trucks likes to boast that its new transmission, dubbed the I-Shift Dual Clutch, is based on sports car technology, so where better to demonstrate its performance than on the track—and up against what’s potentially the world’s fastest car.